NFLPA Honors Community MVPs

The NFL Players Association has inked a deal with Boston-based lifestyle brand Life is Good for a range of limited-edition t-shirts.
License Global

January 17, 2019

NFLPA Honors Community MVPs

NFL Players Inc., the licensing and marketing arm of the association, brokered the deal.

Each week throughout the NFL regular season, the NFLPA chooses a Community MVP that has made a positive impact in his hometown or team’s city.

Life is Good has designed unique graphics for each winner and will donate a portion of the proceeds to the player’s charity of choice.

Featured players include LA Chargers running back Melvin Gordon, New England Patriots Devin and Jason McCourty and the Buccaneers Gerald McCoy, along with their respective numbers and signatures.

The Life is Good x NFLPA commemorative t-shirt collection is available at, and for a limited time.

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