Extended partnership will also include Super Bowl-inspired tailgating products.

The National Football League has renewed its long-term partnership with Rawlings for a range of tailgating products.

The updated agreement has granted the sporting goods manufacturer the continued rights to product categories such as footballs, portable chairs, canopies, coolers, tables, softees and slow cookers. These rights will also include Super Bowl-themed tailgate products.

"We're excited to expand our relationship with Rawlings, one of the most authentic and trusted names in sports," says Jennifer Gray, director, licensing, NFL. "They share our same dedication to creating the ultimate game-day experience for NFL fans."

Furthermore, Rawlings’ products will continue to be distributed at numerous mass, retail, team, fan and home stores.

"Over the past 15 years, we've built a strong partnership with the NFL based on our ability to provide quality items not only for the athletes on the field, but also for the fans in the stands as well as those tailgating in the parking lot or watching at home," says Eric Reinsfelder, senior director, sports licensing, Rawlings. "Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs."