The NFL has partnered with Cirque de Soleil Entertainment Group for an immersive attraction combining innovative content and state of the art effects in the center of New York City

NORTH AMERICA–The National Football League has installed a one-of-a-kind immersive attraction in the heart of New York City, inviting fans of all ages on to the field to experience the adventure and legacy of NFL fandom.

The immersive experience takes users on a journey best described by its tagline, “Enter a fan, become a player, leave a champion.” Visitors are guided through a multi-level facility where they are offered a unique look at memorabilia and stats from all 32 NFL teams. A state-of-the-art 4D experience drops guests into the gridiron to participate in grueling practice drills and snowy conditions. The best part? Everyone walks away as a champion and delights in real Post Super Bowl footage and an opportunity to pose with a replica of the Super Bowl trophy.

The NFL Experience Times Square was created in partnership with Cirque de Soleil Entertainment Group and marks the company’s first venture into the world of sports.

The 75- to 90-minute exhibit features a range of physical activities from a huddle up featuring legendary coach Jon Gruden, to a virtual post-Super Bowl Gatorade dunk. Competitive-minded visitors can compete in the Quarterback Challenge, while adventurous eaters can sample menu items from stadiums across the country.

The NFL has created a novel experience that is sure to excite young fans and the young at heart. Informational displays and NFL Film compilations offer unique insight into “America’s Game” and situate the NFL in broader culture. The exhibit reminds visitors that sport, of any kind, reinforces community.

The NFL Experience Times Square is open to the public beginning Friday, December 1 and will be open 365 days a year.