NFL International has come together with Peanuts Worldwide, Exim Representaciones Mexico and New Era for the NFL’s 100th anniversary.
New Era will launch a line of Peanuts t-shirts, caps, hoodies, crewnecks and beanies during the 2019 NFL season, licensed by Exim Representiones Mexico. The first launch of caps is set to hit the market on Nov. 18th for NFL International’s Game Day at Azteca Stadium in Mexico City. Snoopy and Charlie Brown will also be in attendance for a fan meet and greet.
“A love of sports is embedded into the Peanuts comic strip, and Charlie Brown’s persistent dream of kicking Lucy’s football is a deeply ingrained part of the brand,” says Carla Neves, senior director of international territory management for Latin America, Peanuts Worldwide. “Bringing our brand together with two other sports icons: the NFL International and New Era, is an incredible initiative in one of our key markets in Latin America.”
A global rollout of the collection will follow the Latin American launch via New Era Stores, ne.com, lifestyle, specialty, sporting goods and department stores around the world, excluding the U.S.
In addition to the NFL celebrating its 100th anniversary, Peanuts comic strip will turn 70 in 2020, marking its own anniversary just after the collaboration’s launch. Peanuts consumer products are currently available around the world in the form of amusement parks attractions, cultural events, social media and a daily comic strip available in all formats from traditional to digital.