May 24, 2022
announced that four International Home Marketing Areas (IHMA) have been approved with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand and Ghana – the first NFL club to enter a market in Africa.
The program includes 19 teams with access to 30 International Home Marketing Areas across 10 countries.
The International HMA initiative grants NFL clubs access to international territories for marketing, fan engagement and commercialization.
“We’ve seen great momentum since teams began entering their markets earlier this year,” says Peter O'Reilly, NFL executive vice president, club business and league events. “From launching social media accounts, to hosting in-market events, to announcing draft picks from locations around the world, clubs are creating moments to really engage and energize our international fanbase. We look forward to seeing what the Eagles
Ten clubs announced picks from locations within their International HMAs, including Pittsburgh Steelers RB Najee Harris announcing a selection from Mexico City, the Miami Dolphins announcing a pick from Rio de Janeiro's Christ the Redeemer statue with Brazilian soccer player Filipe Luis and teams making selections from international stadiums that will host future NFL games – the Jacksonville Jaguars from London's Wembley Stadium, the Tampa Bay Buccaneers from Allianz Arena – Home of FC Bayern Munich and the Carolina Panthers from Eintracht Frankfurt Stadium.
The Eagles and Rams can begin to activate in their newly awarded market(s) June 1.
The league recently appointed Charlotte Offord as general manager, NFL Australia, to drive business in Australia and New Zealand.
In June, the NFL will host its first events in Africa.
Clubs may submit future proposals for International Committee review annually each spring.
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