The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball in an effort to increase youth participation in the sport across the country.

Available in both English and French, NBA.com/playball features a database of nearly 700 youth basketball clubs in 10 provinces and three territories. 

To support the new website, NBA broadcast partners in Canada will air two public service announcements outlining the benefits of playing basketball.