A new partnership will see ten new e-commerce sites launched across Asia-Pacific including Australia and Singapore.
GLOBAL–The National Basketball Association and Fanatics have teamed up to launch official online NBA stores across Asia-Pacific.
The partnership will expand the NBA’s existing relationship with the sports apparel company and will feature a variety of men’s, women’s and youth products from all 30 teams. In addition, the online stores will feature on-court apparel from Nike, the league’s official outfitter; a range of merchandise from partners including New Era and Mitchell & Ness; and exclusive fan products such as personalized team jerseys.
“The NBA is becoming an increasingly global league, and we’ve seen a significant uptick in fandom across several regions throughout Asia,” says Steve Davis, president, Fanatics International. “This level of growth is very exciting, and Fanatics is committed to providing a best-in-class online shopping experience to provide these passionate fans with easy access to the largest assortment of officially licensed NBA merchandise available for all 30 teams.”
The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand and Vietnam.
“We are thrilled to expand our partnership with Fanatics to provide NBA fans across Asia-Pacific with greater access to authentic NBA merchandise,” says Lesley Rulloda, associate vice president, global merchandising, NBA Asia. “Basketball’s popularity in Asia-Pacific continues to grow, and our new online NBA Stores with Fanatics will allow us to reach and engage with our expanding fan base throughout the region.”