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April 6, 2018
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
NBA Café Barcelona, the first NBA location of its kind in Europe, will feature NBA imagery, memorabilia and merchandise as well as a menu offering American bar and grill favorites, Mediterranean dishes and local options.
The café will also feature multimedia displays including an arena-inspired, four-sided “jumbotron” over the bar area. Restaurant goers will also be able to meet NBA stars, including current and former players, mascots and dance teams during key events throughout the year.
“NBA Café Barcelona is an amazing challenge for the AN Grup. We are excited to be working with the NBA, and look forward to creating a ‘Wow!’ factor as it relates to the interior design, branding, menu and merchandise, in order to create an incredible experience for NBA fans,” says Artemi Nolla Furriol, president and founder, AN Grup. “NBA Café Barcelona will be the city’s go-to destination for all things NBA, providing fans with the ultimate sports, entertainment and dining experience.”
NBA Café Manila, the league’s first café outside the U.S, opened in April 2014. The new NBA Café Barcelona will open on the iconic La Rambla street.
“The NBA has a longstanding relationship with the fans and city of Barcelona,” says Jesus Bueno, vice president, business and basketball operations, NBA EMEA. “NBA Café Barcelona will be a unique, fully immersive one-stop destination for fans of all ages and is another great way for fans to get closer to the NBA.”
Read more about:NBA
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