April 6, 2018
The one-of-a-kind destination will feature hands-on activities that put families and guests of all ages in the middle of NBA game action.
Guests will enjoy immersive NBA video productions and numerous interactive experiences, as well as a restaurant and a retail store.
“We’re thrilled to work with the NBA to take our guests inside the world of professional basketball with an extraordinary entertainment experience,” says Robert A. Iger, chairman and chief executive officer, The Walt Disney Company. “We’ve had a long and successful partnership with the NBA through ESPN, and we will continue to build on that foundation as we bring the Disney and NBA brands together for the first time in this exciting and innovative way.”
“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” says Adam Silver, commissioner,NBA. “Working with the world’s top creator and operator of themed entertainment attractions, we can’t wait to bring the magic of Disney and the excitement of the NBA to guests from around the world.”
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