Basketball’s minor leagues will be fueled by the sports drink.
Marking the first time a U.S. professional sports league has named an entitlement partner, the agreement will see a new NBA G-League logo featured across all game balls, team jerseys, on-court signage and league digital assets, beginning with the 2017-18 season.
Gatorade will also incorporate its latest product and equipment innovations into G-League locker rooms and teams will have the opportunity to collaborate with Gatorade for programs to help players maximize their athletic potential and on-court performance.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” says Mark Tatum, deputy commissioner, chief operating officer, NBA. “The NBA D-League has prepared hundreds of players for the NBA, and Gatorade has always
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