GameOn has teamed up with the NBA to provide fans with their own AI chatbot through Facebook messenger. It will include in-game video highlights, regular news updates, game previews and notifications, scoring alerts, schedules, standings and GIFs.

"The NBA chatbot provides another way for NBA fans to engage with our league when it is convenient for them," says Coleen Kane, director of emerging technology, NBA. "We are fortunate to work with GameOn to create a truly personalized experience."

Through the NBA chatbot, fans can tailor their experience around their favorite teams and players, when, where and how they want it delivered. To begin interacting with the NBA chatbot, fans only need to message the NBA Facebook page or search for the NBA within the Messenger platform.

"The NBA has worked tirelessly to expand its reach across borders and formats to make it widely accessible to more of the world,” says Kalin Stanojev, co-founder and chief product officer, GameOn. “The NBA chatbot is the latest example of the league's successful efforts to expand how they connect with new and existing fans in innovative ways. NBA fans now have another format to engage with the league that's mobile and flexible; it provides the NBA with new ways to deliver rich, immersive action while providing fans with more dynamic content and more control over how they interact with the NBA."

The NBA chatbot is powered by ChatOS, GameOn's proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. ChatOS connects directly to brands' content management systems, data sources and API feeds, allowing them to deploy content across a wide array of platforms and applications through chat experiences.

"Since the launch of our first sports chatbots and with recent leagues coming on board like the NHL and PGA Tour, we've seen more sports brands begin to realize the incredible power of chat to create an entirely new, more dynamic fan experience," says Alex Beckman, co-founder and chief executive officer, GameOn. "As fan consumption behaviors continue to shift, and as brands seek new ways to deliver content to them wherever and whenever, we will continue to explore more partnerships like this one with the NBA."

The chatbot is available now during the 2019-20 NBA season.