NBA Extends with Panini | License Global

NBA Extends with Panini

The National Basketball Association and the Panini Group have entered a long-term, multi-year extension of their current exclusive partnership, which began in 2009.

Under the agreement, Panini will remain the exclusive trading card and sticker partner for the sports brand globally. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.