NBA Extends Lifestyle Partnership

NORTH AMERICA–The National Basketball Association has expanded its licensing agreement with the sports lifestyle brand ’47, beginning with the 2017-18 NBA season.

April 6, 2018

NBA Extends Lifestyle Partnership

The global sports lifestyle brand will also create products for the NBA All-Star, NBA Playoffs and NBA Finals.

NORTH AMERICA–The National Basketball Association has expanded its licensing agreement with the sports lifestyle brand ’47, beginning with the 2017-18 NBA season.

The updated agreement will grant ’47 rights to use current NBA team logos on adult apparel as well as on men’s, women’s and youth headwear. ’47 will also create products for the league’s seasonal events including the NBA All-Star, NBA Playoffs and NBA Finals.

Furthermore, ’47 is investing in team relationships and has secured partnerships with the Chicago Bulls, Oklahoma City Thunder, Houston Rockets, Indiana Pacers, Miami Heat, Phoenix Suns and Dallas Mavericks.

The global sports lifestyle brand will also have international rights in key territories including Canada, Mexico, Japan and Australia.

Finally, ’47 will release its new product assortment through distribution channels including Dick’s Sporting Goods, LIDS and Academy Sports. 

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