April 6, 2018
Originally launched in 1997 in a series of digital games starring kid versions of popular professional sports stars, the franchise will now be available as mobile games.
A number of professional sports stars are already signed on to be featured in the new games, which will be enhanced by in-game power ups and special features.
Golden State Warriors point guard Stephen Curry will serve as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise.
"Re-launching a brand that was so iconic is an exciting step for us," says Jim Wagner, chief executive officer, Day 6 Sports Group. "Partnering with the NBA and Stephen Curry is the perfect way for us to engage with both our existing community of fans as well as the next generation of Backyard Sports players."
"Backyard Sports NBA Basketball"
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