The new operation is an independent group managed by a board of directors made up of representatives of an initial 11 participating teams and NASCAR. The initial teams include Dale Earnhardt Inc.; Earnhardt Ganassi Racing with Felix Sabates; Hendrick Motorsports; Joe Gibbs Racing; JR Motorsports; Michael Waltrip Racing; Penske Racing; Richard Childress Racing; Richard Petty Motorsports; Roush Fenway Racing; and Stewart-Haas Racing.
Any NASCAR national series team is able to participate in the trust and seek out merchandise partners in apparel, collectible die-cast, toys and trackside retail. More product categories will be added soon. NASCAR and the teams will directly manage their respective rights in categories outside the trust.
"The complexity and expertise required within the intellectual
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