Star driver Danica Patrick will help to develop the line, with the first series arriving at retail in fall 2015.
“Designing NASCAR-themed dolls for girls to play with is a fun and engaging way for young girls to become even more fascinated with a sport that empowers a new generation of women and that is one of the largest spectator sports in America,” says Gale Jarvis, president, Madame Alexander Doll Company. “Partnering with Danica Patrick is exciting for us. She is one of the most successful and well-known women in the history of racing and a well-known female superstar.”
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