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NASCAR Partners for New Games

Dusenberry Martin Racing, NASCAR’s console simulation-style video game licensee, has partnered with Monster Games to launch “NASCAR Heat Evolution” this fall.

April 6, 2018

2 Min Read

Themed racing game will launch on modern gaming consoles for the first time.

Dusenberry Martin Racing, NASCAR’s console simulation-style video game licensee, has partnered with Monster Games to launch “NASCAR Heat Evolution” this fall.

The new game will allow fans to live the experience of taking the checkered flag in an immersive, simulation style racing game that features NASCAR’s top drivers, teams and detailed tracks and environments. The game will also adapt to any skill level to deliver a true-to-life racing experience.

The game will also mark the debut of the NACAR video game series on the PlayStation 4, Xbox One and Windows PC platforms.

“Our company is a team of highly skilled gaming veterans with a proven record of success in NASCAR game development and publishing,” says Tom Dusenberry, chief executive officer, DMR. “Our commitment to the NASCAR community is to consistently deliver fun, engaging and high-quality NASCAR games to the market.”

Additionally, DMR partnered with Toyota, an official NASCAR partner, for a video game cover competition where the first Toyota driver to cross the 2016 NASCAR Sprint All-Star Race at Charlotte Motor Speedway would grace the game’s cover. The competition, which took place May 21, was won by Carl Edwards, who came in fourth overall.

“The gaming space allows fans to consume our sport on a daily basis, ultimately helping grow and diversify our audience,” says Blake Davidson, vice president, consumer products and licensing, NASCAR. “Our fans have eagerly anticipated the arrival of a new NASCAR game, and we expect that ‘NASCAR Heat Evolution’ will be well worth the wait.”

“NASCAR Heat Evolution” will be available Sept. 13 in North America for PlayStation 4, Xbox One and Windows PC. The game is currently available for pre-order at NASCARHeat.com, GameStop, Target.com, Walmart.com and the PlayStation Store.

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