Car racing fans who've purchased officially licensed NASCAR products may now obtain exclusive access to special prizes and footage on its Web site, through the new NASCAR Hologram Rewards Center.

Special digital content, such as desktop wallpaper themes, race audio, video and more, are available to customers who enter online the unique serial code found on the hologram sticker on NASCAR-licensed products. Fans will also get a chance to win weekly prizes from NASCAR licensees, as well as a grand prize VIP trip to a NASCAR Sprint Cup Series weekend.