Motorcycle brand scores its first clothing collaboration in the country.
Indian agency LicenseWorks brokered the deal.
The special edition collection will include a range of functional attire for bikers including riding jackets, denim riding pants and a number of t-shirts.
“Moto GP has a rich legacy in the motoring segment. The mushrooming number of motorcycling festivals and biker’s clubs in India is a testament to the growing interest of biking in India. However, we find the motorcycling apparel segment a largely under-served market in the country,” says Pau Serracanta, managing director, commercial area, Dorna Sports. By collaborating with India’s favorite outdoor apparel brand–Roadster–we look forward to present the bikers of the country with a range of biking apparels which will take charge of both their safety and style quotient. After all, Moto GP stands for not just speed and thrill, but also for responsible riding.”
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