Grave Digger, Max-D, El Toro Loco and Monster Mutt will join Toy State’s portfolio within its Machine Maker collection.
GLOBAL–Feld Entertainment has tapped Toy State for a three-year, multi-territory agreement that will see the company create a range of Monster Jam-branded construction toys within its Machine Maker product line.
The toy company will now incorporate iconic Monster Jam trucks–such as Grave Digger, Max-D, El Toro Loco and Monster Mutt–as part of an expansion to its Machine Maker brand, which currently features the Caterpillar construction brand.
“Working with Feld Entertainment on Monster Jam is an extremely exciting opportunity,” says Andy Friess, president, Toy State. “As Toy State continues to expand our presence in new categories within the toy industry, we are looking to align with best-in-class partners. The Feld and Monster Jam teams are masters at delivering edge-of-your-seat entertainment to fans, and we aim to deliver that same fun and excitement to children of all ages through our new Monster Jam-branded toys.”
The new Monster Jam-branded construction sets will be available at major retailers globally beginning next spring.
“Toy State is well-known for the innovation and quality packed into their toys, and their product vision is perfectly aligned with the Monster Jam brand,” says Jeff Bialosky, vice president, licensing and retail development, Feld Entertainment. “We look forward to working together to develop Monster Jam products that will give kids the chance to harness the adrenaline-charged excitement of our live events in their own home.”