April 6, 2018
The multi-year marketing partnership will kick off in 2018.
As part of the partnership, which kicks off in 2018, Modelo will be the presenting sponsor for select UFC pay-per-view events and VIP Experienced. It will also have signage and branding inside UFC’s Octagon. Furthermore, Modelo will have a presence during live-event broadcasts and on UFC.com, as well as being integrated across multiple social and digital platforms.
Modelo will also feature UFC athletes and personalities in advertising.
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