The multi-year marketing partnership will kick off in 2018.

NORTH AMERICA–UFC has inked a multi-year marketing partnership that will establish Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the U.S.

As part of the partnership, which kicks off in 2018, Modelo will be the presenting sponsor for select UFC pay-per-view events and VIP Experienced. It will also have signage and branding inside UFC’s Octagon. Furthermore, Modelo will have a presence during live-event broadcasts and on UFC.com, as well as being integrated across multiple social and digital platforms.

Modelo will also feature UFC athletes and personalities in advertising.