Modelo to Sponsor UFC

NORTH AMERICA–UFC has inked a multi-year marketing partnership that will establish Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the U.S.

April 6, 2018

Modelo to Sponsor UFC

The multi-year marketing partnership will kick off in 2018.


As part of the partnership, which kicks off in 2018, Modelo will be the presenting sponsor for select UFC pay-per-view events and VIP Experienced. It will also have signage and branding inside UFC’s Octagon. Furthermore, Modelo will have a presence during live-event broadcasts and on, as well as being integrated across multiple social and digital platforms.

Modelo will also feature UFC athletes and personalities in advertising.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.