Apparel range will feature co-branded products for all 30 Major League Baseball teams.
Major League Baseball has tapped licensee Johnnie-O, an American lifestyle brand, to create co-op branded apparel for men and women.
The new apparel line will include polos, sweaters, outwear and bottoms and will be customizable to feature branding from all 30 MLB teams.
This is Johnnie-O’s first foray into sports licensing.
“Johnnie-O is really excited about our new partnership with Major League Baseball. To be associated with an organization that epitomizes American culture, we could not be any more proud,” says John O’Donnell, founder, Johnnie-O. “We look forward to forging relationships down to the team level and continuing to build brand awareness through the tremendous fan base that is MLB.”