The two-year partnership will include themed Snapple Facts as well as co-branded product.
NORTH AMERICA–Major League Baseball and Snapple have entered into an agreement that will see Snapple become the official tea and juice drink of MLB, beginning with the 2018 season.
The two-year partnership will allow Snapple the marketing and activation rights across MLB events including All-Star Week, the Postseason and World Sereis, as well as other key moments.
Snapple will also release dozens of Snapple Facts about baseball and Fanatics, MLB’s official e-commerce partner, will create a merchandise offer that will be found on select Snapple products.
Additionally, the two brands will also release a new, baseball-themed product.