NORTH AMERICA–Major League Baseball and Camping World Holdings, a network of RV-centric retail locations, have entered a multi-year partnership that will see Camping World and other CWH retailers feature officially licensed MLB products.

Camping World’s brands–The Good Sam Club, Overton’s, The House, Gander Outdoors and Windward/W82–have also been granted the rights to develop MLB-licensed merchandise themselves in a variety of consumer product categories.

“It is an honor to work with Major League Baseball, one of the most historic leagues in American sports,” says Marcus Lemonis, chief executive officer, Camping World Holdings, and star of CNBC’s “The Profit.” “We look forward to working with the organization, starting with this year’s Postseason and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base.”

The deal will also see Camping World become the Official RV Dealer and Official RV and Outdoor Supply Company of MLB, as well as the Presenting Partner of the 2017 American League Championship Series and Presenting Partner of the 2017 National League Championship Series.

“Camping World is a great brand and we are looking forward to ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” says Noah Garden, executive vice president, business, MLB. “As we prepare to begin another memorable October of Postseason baseball, this is the perfect time to welcome Camping World to the MLB family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”