MLB, FTX Announce First-Ever Cryptocurrency Exchange Partnership

Cryptocurrency Exchange partners with America’s national pastime to expand brand awareness worldwide.

License Global

June 24, 2021

2 Min Read
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FTX Trading Limited and West Realm Shires Services, owners and operators of FTX.COM and FTX.US, and Major League Baseball (MLB), have announced a new long-term, global partnership. FTX.US has partnered with MLB in relation to the U.S., and FTX.COM internationally. FTX.COM and FTX.US have, together, established FTX as the Official Cryptocurrency Exchange brand of MLB. This deal is the ever partnership between a professional sports league and a cryptocurrency exchange.

“It's an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of America’s national pastime,” says Sam Bankman-Fried, chief executive officer and founder, FTX. “FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball. At FTX, we strive each day to make a positive global impact, and there is no better partner for us to achieve this goal than with MLB and its international fan base. We look forward to announcing further details of our long-term partnership throughout the remainder of this year.”

In addition, FTX.US has formed an agreement with MLB Players, a subsidiary of the MLB Players Association, that manages all the commercial activities for the organization. FTX will have group player rights allowing the organization to use highlights of players in content creation.

FTX.US will become MLB’s ever umpire uniform patch partner. Beginning with the MLB All-Star Game, presented by Mastercard, on July 13, an FTX.US logo patch will adorn all umpire uniforms for regular season, Postseason, Spring Training and Jewel Event games. This new agreement also provides FTX with worldwide marketing rights associated with MLB marks, logos and special events. Fans will see applicable FTX brand promotion around nationally televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and more high-impact baseball media. FTX and MLB will announce additional partnership activation details at a later date.

“This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a global leader in the early stages of their unbelievable growth,” says Noah Garden, chief revenue officer, Major League Baseball. “FTX quickly cultivated itself into a worldwide leader in the ever-evolving cryptocurrency industry and continues to build on its already impressive reputation. Our fans have been early adopters in using new technologies to engage with our game. We cannot wait to start collaborating with Sam and the entire FTX team.”

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License Global

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