Major League Baseball has opened the MLB Flagship Store, located at 1271 Avenue of the Americas in Midtown Manhattan, New York City.
MLB partnered with Legends to build and operate the first permanent MLB retail store in the U.S. The state-of-the-art retail destination features the widest in-store assortment of MLB products in the world. It spans two floors at approximately 10,000 square feet and houses 100 different apparel styles. The main floor of the store features Nike jerseys from stars of all 30 MLB clubs, plus an extensive New Era Cap Wall showcasing Authentic Collection fitted caps for each team. In total, the store maintains more than 10,000 total authentic and lifestyle MLB caps.
The store also features a large customization station which allows fans the option to personalize MLB replica jerseys and Stance socks. A jersey carousel, visible from the street, displays customizable jerseys that represent each MLB Club as well.
“Legends has worked closely with Major League Baseball to create an immersive retail experience that brings baseball fans closer to the game they love with a vast selection of products for fans of all ages, across all 30 MLB Clubs, including exclusive items that cannot be found elsewhere,” says Dan Smith, president, hospitality, Legends. “In addition, the store is home to an extensive memorabilia collection, including game-used and autographed items from some of the biggest moments in MLB’s history. Throughout the year, we’ll have special in-store events and appearances – our very first appearance will be next week when the Commissioner’s Trophy visits the MLB Flagship Store before traveling to Arlington for the 2020 World Series.”
The lower level of the store includes a Cooperstown area and a memorabilia section with game-used and autographed merchandise. The area includes game-used bases from historic games such as game seven of the 2016 World Series and game seven of the 2019 World Series; plus, game-used items from recent All-Star Games, Home Run Derbies, and World Series.
“With a wide assortment of merchandise and showcasing products from all 30 Clubs, the MLB Flagship Store offers something for all of our fans,” adds Noah Garden, chief revenue officer, Major League Baseball. “We expect the MLB Flagship Store to be more than a retail location. Over time, we plan to host MLB player appearances, special events, product unveilings and more as the location establishes itself as a new way for fans to celebrate all things Major League Baseball.”