MLB, DraftKings Hit Home Exclusive Partnership

MLB content rights, product integration and more have been expanded for DraftKings under the new deal.
License Global

August 7, 2020

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DraftKings

and Major League Baseball announced a multi-year extension to remain the official and exclusive Daily Fantasy Sports partner of the league.

The extension includes an expanded partnership to provide an increase in DraftKings’ content rights, product integration, prizing and continued use of MLB images and video. The expanded partnership enables new and exclusive content surrounding each game throughout the regular season and postseason games, including innovative product integrations on MLB platforms that will provide new methods of engagement for fans. DraftKings will also have the rights to utilize the official MLB silhouetted batter and all MLB Club logos within promotional marketing as well as in its DFS products.

“MLB was our first official league partnership dating back to 2012,” says Ezra Kucharz, chief business officer, DraftKings. “We share a mutual passion and commitment to innovation and fan engagement and are excited to continue our partnership through data and technology

to advance our product and broaden engagement opportunities for baseball fans.”

Additionally, DraftKings will now work in tandem with MLB for increased integration at all-star week activities and the MLB postseason. This includes VIP experiences for fans such as on-field viewing of batting practices throughout the MLB season as well as trips to the World Series.

“Fan engagement has been central to our partnership with DraftKings since we began working together almost a decade ago,” says Kenny Gersh, executive vice president, gaming and new business ventures, Major League Baseball. “Together we have continually tried to enhance baseball fans’ experiences with innovative gaming and entertainment options and we look forward to keep developing and building on those unique elements.”

The continuation of this partnership follows last year’s announcement of DraftKings becoming an MLB Authorized Gaming Operator for sports wagering.

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