Long-time U.S. licensee '47 will bring its baseball gear to new global markets.
Sports lifestyle brand '47 has signed an agreement with Major League Baseball International for branded headwear, apparel and accessories in Europe, the Middle East, South Africa and Asia.
'47 has been a partner of the Major League Baseball for decades. The new agreement greatly expands the company's international MLB licensing rights.
To support this newly expanded international business, key personnel will be added to the leadership team in '47's European headquarters in London. The brand is also actively expanding distribution in the Middle East, South Africa and Asia and recently opened offices and showrooms in Korea and Japan.
"Major League Baseball, continues to grow its position as a leader in international sports, and we look forward to contributing to that growth story by delivering best-in-class sports apparel, headwear and accessories to fans in the global marketplace," says Steven D'Angelo, co-owner, '47. "This agreement deepens our relationship with MLB–a long-standing, valued partner."
The news follows an announcement last week that '47 had bought Old Time Sports, owners of the National Hockey League licensed lifestyle apparel brand Old Time Hockey, for an undisclosed amount. Under the terms of the deal, Old Time Sports will operate as an independent brand under the '47 corporate umbrella.