Mikasa Sports Kicks Off U.S. Licensing Program

Japanese sporting goods company Mikasa Sports has announced they are working with Prominent Brand + Talent to develop a licensing program in the U.S.

Prominent will set its initial targets on categories such as apparel, accessories, footwear, headwear, food, snacks, beverages and games.

“Mikasa has been searching for the ideal team to entrust with developing the U.S. licensing program for one of Japan’s most cherished brands,” says Yuji Saeki, president, Mikasa. “With Prominent’s track record of securing significant global licensing deals, we knew they would be the perfect group to bring our vision of licensed product to life.”

“There are few brands in the sports world as revered as Mikasa,” says Dan Levin, partner, Prominent. “They have been the gold standard of professional sports products in over one hundred countries for more than one hundred years. They are without peer. Prominent is proud to be part of their team.”

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