Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Japanese sporting goods company Mikasa Sports has announced they are working with Prominent Brand + Talent to develop a licensing program in the U.S.
March 1, 2019
Prominent will set its initial targets on categories such as apparel, accessories, footwear, headwear, food, snacks, beverages and games.
“Mikasa has been searching for the ideal team to entrust with developing the U.S. licensing program for one of Japan’s most cherished brands,” says Yuji Saeki, president, Mikasa. “With Prominent’s track record of securing significant global licensing deals, we knew they would be the perfect group to bring our vision of licensed product to life.”
“There are few brands in the sports world as revered as Mikasa,” says Dan Levin, partner, Prominent. “They have been the gold standard of professional sports products in over one hundred countries for more than one hundred years. They are without peer. Prominent is proud to be part of their team.”
Read more about:Prominent Brand + Talent
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024