The Mexican Fútbol Federation (FMF) and OEG Sports have announced a deal appointing OEG Sports as the master licensee and licensing agent for the Mexican National Soccer Team across North America.
The partnership will merge the name recognition and fervent fan base of FMF with the licensing expertise of OEG Sports.
“This collaboration is meaningful because of our special connection with the U.S.,” says Diego Suinaga, marketing director, The Mexican Fútbol Federation. “The Mexican National Team has a lot of loyal fans in the States; working with OEG Sports will allow us to bring the team closer to them.”
OEG Sports is focused on developing comprehensive consumer products and merchandising programs across all major consumer product categories, including gifts and novelties, food and beverages, bedding, personal care, gaming and premiums. The first products will be released this spring.
“With such a busy and exciting soccer calendar ahead, the CONCACAF Gold Cup and Olympics in 2021 and the 2022 FIFA World Cup, we will have the chance to reach consumers on a grand level,” says Alex Altamirano, managing partner, OEG Sports. “This is a historic opportunity that we are excited to share with retailers and licensees.”