Marvel Entertainment and the NFL's Dallas Cowboys have teamed up to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor and other Super Heroes on Cowboys’ team colors, logos and jerseys.
The Dallas Cowboys is the only major sporting team to design, manufacture, and distribute its own apparel.
“We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “The co-branded program with the Dallas Cowboys, America’s Team, helps further establish Marvel’s presence within the sports industry.”
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