ManU Programming Arrives in China

Manchester United's dedicated channel, MUTV, will now be available to fans in China for the first time in a new deal with digital media platform Sina Sports.

April 6, 2018

Football club teams with Sina Sports to broadcast 24-hour fan channel.

Sina Sports will have exclusive rights to MUTV, giving 108 million Chinese followers behind-the-scenes access to the club.

“This is an important and exciting partnership, not only for Manchester United but also for our Chinese fans,” says Richard Arnold, managing director, Manchester United Group. “The club works tirelessly on new and innovative ways in which we can engage with our fans, and this is a classic example of how our commercial partnerships allow us to do this.”

The TV programming will include full, as-live coverage and highlights of the club’s matches, coverage of press conferences and pre-match build up with club legends. MUTV will also give fans exclusive interviews with team management, coaching staff and first team players, as well as documentaries, club news and more.

“This partnership is a great example of the vision

we have to provide Chinese fans with more and more diversified, deeper sports content,” says Arthur Wei, senior vice president and general manager, Sina and Sina Sports. “Manchester United has deservedly won over 100 million fans in China and we are excited to see how the club will grow its following through this historic launch. We anticipate this will make great strides to change the way China watches and understands the game of football.”