Manscaped and the NFL’s San Francisco 49ers have announced an exclusive multi-year partnership.
As part of the deal, Manscaped will become the official ‘Below-The-Waist Grooming Partner of the San Francisco 49ers.’ The sponsorship entails curated brand integrations as well as surprise and delight elements that aim to enhance the fan experience.
"With dozens of diehard 49ers fans at our company, and as a lifelong fan myself, it is safe to say that we couldn't be more excited about this partnership," says Ryan Fiore, vice president marketing, Mascaped. "Manscaped and the 49ers share the same passion for connecting with fans in an authentic, memorable and lasting way. We look forward to further exploring this like-minded vision together."
The center of the collaboration will come to life at Levi's Stadium, the home of the 49ers. Levi's Stadium will provide a platform for an array of Manscaped brand integrations with the football team. Additional information on in-stadium placements and other promotional initiatives will be announced in conjunction with the team's marketing plans for the upcoming NFL season.
"Anybody who followed our thrilling run to the Super Bowl last year knows that the 49ers are comfortable with close shaves so Manscaped will be a welcome addition to the 49ers family," says Kevin Hilton, vice president, corporate partnerships, San Francisco 29ers. "Manscaped is changing the game of personal hygiene for men everywhere, and we are proud to partner together to highlight their brand with relevant connections to our fanbase."
This partnership follows Manscaped's recent announcement of the brand's multi-year exclusive sponsorship with UFC.
For the NFL and teams like the 49ers, the deal follows on the league’s recent partnership with H&M that was announced earlier this year.