New deal with Columbia marks club's first outdoor apparel partnership.
The agreement marks Manchester United’s first official outdoor apparel deal.
“We look forward to working together to provide our fans with a new way of expressing their support for the club, via our range of branded outdoor apparel,” says Arnold. “No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences.”
Columbia will design and create a range of products for activities including hiking, climbing, mountaineering, as well as water and snow activities.
The line will be unveiled this fall.
“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products,” says Richard Arnold, managing director, Manchester United Group. “Available in over 100 countries, Columbia enjoys an international reach that matches the club’s.”
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