Macy’s and Lids Plan Sports Shops

The Locker Room by Lids in-store shops will feature licensed products associated with professional and collegiate teams including those in the NFL, MLB, NBA, NHL and NCAA. The offerings will encompass apparel and headwear for men, women and children, as well as home and novelty products such as glassware, throws and gnomes. Custom embroidery will also be available in select locations.

Macy’s and Lids plan to also incorporate interactive kiosks in each shop where customers can place online orders to serve fans of teams in other parts of the country.

Locker Room by Lids shops will be piloted in approximately 25 Macy’s stores and on macys.com this fall, with an additional 175 shops rolling out in spring 2014 focusing initially on markets covering major professional sports teams and colleges.

“Our customers are passionate fans of their sports teams,