The Ladies Professional Golf Association has announced the launch of the LPGA eTour Live, an esports competition.
LPGA’s tour comes as part of a partnership with World Golf Tour by Topgolf. It will see eight LPGA and Symetra Tour golfers play head-to-head in a series of seven nine-hole, online matches.
“We are excited for this partnership with WGT and Topgolf to present an entertaining and alternative golf experience for all fans alike during a time when many are starved for competition,” says Brian Carroll, senior vice president, global media distribution, LPGA. “This new endeavor is a creative way to showcase our LPGA and Symetra Tour players in an innovative online format, thanks to WGT and its incredibly realistic video game technology.”
The esports competition includes matches between top LPGA tour players, including Jessica Korda, Nelly Korda, Angel Yin and Lizette Salas. All events will stream live on LPGA and Topgolf digital platforms.
“With a heightened focus on offering innovative, virtual entertainment and bringing people together during this time, WGT is honored to partner with the LPGA to present these live eTour events,” adds Lincoln Silver, vice president, business development, Topgolf Media. “WGT’s ability to provide the best esports golfing platform combined with the LPGA’s unique series of competitions will create a powerful experience for players all over the world who can truly immerse themselves in the competition.”
The LGPA digital tour comes as sports worldwide have been shut down due to the COVID-19 pandemic. As many live events have been postponed, sports organizations such as NASCAR have also transitioned to digital matches. The eNASCAR iRacing Pro Invitational Series debuted in March.