Logo Brands has signed a multi-year agreement with the University of Florida.
The agreement grants Logo Brands exclusive rights to manufacture, produce and distribute University of Florida Gators tailgate and outdoor lifestyle products. The product categories in the agreement include chairs, tents, tables, coolers and tote bags.
Items in the collection will run the gambit across multiple retail channels. Logo Brands will make Gators tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other retail outlets, in addition to the Logo Brands website.
“We are thrilled to partner with this amazing school and brand,” says Maggie McHugh, Vice President of Strategic Partnerships at Logo Brands. “Florida has a strong and dedicated fan base and we are excited to work closely with this program to expand Florida’s footprint in retail.”
The University of Florida is the 18th school to sign exclusively with Logo Brands to produce branded tailgate gear for fans. Other universities to work with the company include Alabama, Arizona State, Connecticut (UConn), Georgia, Kentucky, Miami, Notre Dame, Tennessee, Vanderbilt, Virginia Tech, Washington and Wisconsin.