Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
University of Florida has signed a multi-year agreement with Logo Brands.
August 28, 2020
Logo Brands has signed a multi-year agreement with the University of Florida.
The agreement grants Logo Brands exclusive rights to manufacture, produce and distribute University of Florida Gators tailgate and outdoor lifestyle products. The product categories in the agreement include chairs, tents, tables, coolers and tote bags.
Items in the collection will run the gambit across multiple retail channels. Logo Brands will make Gators tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other retail outlets, in addition to the Logo Brands website.
“We are thrilled to partner with this amazing school and brand,” says Maggie McHugh, Vice President of Strategic Partnerships at Logo Brands. “Florida has a strong and dedicated fan base and we are excited to work closely with this program to expand Florida’s footprint in retail.”
The University of Florida is the 18th school to sign exclusively with Logo Brands to produce branded tailgate gear for fans. Other universities to work with the company include Alabama, Arizona State, Connecticut (UConn), Georgia, Kentucky, Miami, Notre Dame, Tennessee, Vanderbilt, Virginia Tech, Washington and Wisconsin.
Read more about:Logo Brands
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024