Logo Brands, LSU Hit the Gridiron for Merch Deal

Logo Brands has entered into a five-year exclusive licensing agreement with Louisiana State University, effective Jan. 1, 2021.

The agreement grants Logo Brands exclusive rights to manufacture, produce and distribute LSU tailgate and outdoor lifestyle products across multiple retail channels. The product categories in the agreement include chairs, tents, tables, coolers and stadium seats.

"We are so excited about our new strategic partnership with LSU," says Maggie McHugh, vice president, strategic partnerships, Logo Brands. "The LSU licensing team is top-notch, and we look forward to working closely with them to grow this business for their school."

Logo Brands will make LSU's tailgating products available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other major retail outlets, in addition to the Logo Brands e-commerce site.

By partnering with Logo Brands, LSU ensures that its officially licensed tailgating merchandise is available for Tiger Nation online and in stores across the country.

"Tailgating, whether at home or on campus prior to a Saturday Night in Death Valley (during a normal season, of course), is ingrained in the Louisiana culture," says Brian Hommel, director, trademark licensing, LSU. "For years, Logo Brands has consistently been one of LSU's leading licensees for tailgate and outdoor lifestyle products and this stronger partnership will provide Tiger fans with top quality tailgating products for years to come."

LSU is the seventh SEC school and 19th university to enter into an exclusive contract with Logo Brands for tailgate items. Other universities with exclusive licensing agreements with Logo Brands include Alabama, Arizona, Arizona State, Cincinnati, Colorado, UConn, Florida, Fresno State, Georgia, Kentucky, Miami, Minnesota, Notre Dame, Tennessee, Vanderbilt, Virginia Tech, Washington and Wisconsin.