License Global
December 16, 2020
Logo Brands has entered into a new licensing agreement with Major League Baseball. The agreement grants Logo Brands rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels.
Logo Brands will make MLB merchandise available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other major retail outlets, as well as the Logo Brands online store.
"This is the last piece of a very big puzzle that took years to complete," says Jason Potts, vice president, business development, Logo Brands. "Logo Brands is now one of only two companies with rights to manufacture throws and pillows for all professional sports leagues and all colleges."
Logo Brands will begin shipping MLB coozies immediately and throws and pillows starting Jan. 1, 2021.
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