Majestic Athletic and Liverpool Football Club have entered a new global apparel partnership.

The deal gives Majestic the global license to design, manufacture and distribute a broad assortment of men's, women's and youth fanwear across most retail channels of distribution.

"As a global sports apparel leader, Majestic prides itself on a singular focus of the licensed business. This uninhibited approach helps us optimize results for all of our sports teams and their legion of fans," says Jim Pisani, athletic president, Majestic. "Our partnership with Liverpool FC, a football institution and celebrated global brand, is the perfect marriage between two high performers cut from the same cloth. I am 100 percent confident that our crave-able product, service excellence, and retail proficiency will score many goals with the hundreds of millions of Liverpool FC fans across the world."

Majestic is also the official outfitter of Major League Baseball.

"We're delighted to have Majestic Athletic, one of the world's leading licensed sports companies, as our new partner. I'm sure that fans across the world will embrace the new innovative products designed by Majestic," says Billy Hogan, chief commercial officer, Liverpool FC.