Liverpool FC will begin construction on its new flagship Anfield Stadium store this week.

The 19,500-square-foot store will incorporate a brand new LFC store design concept and will feature a host of exclusive product ranges; a first-floor café, which will be open on both match and non-match days; and an increased number of pay stations.

In addition to Liverpool FC merchandise, the store will also offer exclusive New Balance and 47 Brand products through branded shop-in-shops.

“This flagship store will be the jewel in the LFC Retail crown and it is fitting that it will be situated in Anfield–the heart of this Club,” says Billy Hogan, chief commercial officer, Liverpool FC. “We are delighted to see work on the store commence as it takes us a step closer to offering our fans the best in-store experience possible as well as showing our ongoing commitment to the wider regeneration of the Anfield area.”

The Liverpool FC flagship stadium store is set to open early in the 2017/18 football season.