April 6, 2018
Apparel to include six additional football teams including the Patriots and Broncos.
Following its inaugural NFL Collection with the San Francisco 49ers for the 2014-15 NFL season, Levi's has expanded its NFL Collection to include six additional teams this year.
In addition to the San Francisco 49ers, the line will now also include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets.
The Levi's NFL Collection was first conceptualized as a standalone collection paying homage to the San Francisco 49ers in honor of the team's inaugural season in Levi's Stadium.
"Being the naming rights sponsor of Levi's Stadium allowed us to spend time connecting with fans, which helped us identify a void in the wearable team merchandise market," says James Curleigh, president, Levi's. "Fans want game day gear that reflects their everyday style, but also lets them proudly represent their favorite team. The Levi's NFL collection gives them that."
As with the Levi's x 49ers collection, new NFL collection pieces will blend Levi's men's and women's silhouettes with vintage team details including logos and colors. The collection launched Thursday across the U.S. and on the Levi's website.
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