Learfield Acquires Sports Licensing Firm

Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.

April 6, 2018

Learfield Acquires Sports Licensing Firm

SMA will be combined with Learfield's own licensing division, Licensing Resource Group.

SMA has already signed its first client under the Learfield umbrella–The Central Intercollegiate Athletic Association, an NCAA Division II conference of historically African-American colleges. SMA, which also represents five CIAA member institutions, will develop the first-ever licensing program for the organization.

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