April 6, 2018
Liqui Moly, a German automotive lubricant specialist and partner of the German ice hockey league team Eisbären Berlin, has expanded its sponsorship agreement worldwide to include the Los Angeles Kings and the Ontario Reign.
The multi-year agreement, brokered by AEG Global Partnerships, will feature virtual and traditional signage for both Kings and Reign games as well as a number of marketing initiatives such as a LAKings.com website takeover and a keychain giveaway with Reign.
The partnership will also help expand each brand globally.
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