The LA Kings and Complex Networks' First We Feast series "Hot Ones" have teamed up to launch an exclusive merchandise collection.
"We're always looking for ways to surprise and delight our fans, and 'Hot Ones' and hockey is an overlap we've been eager to explore creatively," says Chris Schonberger, general manager, First We Feast at Complex Networks and "Hot Ones" creator. "To do our first professional sports collaboration with a franchise as historic and iconic as the LA Kings is a pinch-yourself moment."
The limited-edition collection includes a jersey, apparel, accessories and a collector's hot sauce, featuring a reimagined design of the LA Kings logo fused with a "dabbing" chicken to represent the show's "The Last Dab" hot sauce. The LA Kings x Hot Ones collection includes collaborations with Adidas and New Era.
Items can be purchased à la carte or in bundle packages now at the Team LA Store and First We Feast Shop.
As part of the partnership, the LA Kings will also release a social series inspired by the "Hot Ones" spin-off "Truth or Dab," where Kings players will go head-to-head in truth or dare-style interviews. The series, featuring Kings players Blake Lizotte, Cal Petersen, Alex Iafallo and Mikey Anderson, will be on LAKings.com/HotOnes and across the club's social media and YouTube channels.
"We are excited to announce this partnership and are thrilled to be the first NHL team to align with 'Hot Ones' in this unique collaboration," says Kelly Cheeseman, chief operating officer, LA Kings. "We pride ourselves on seeking innovation, and this new relationship with Complex Networks is creative and fun. Complex Networks has built one of the biggest shows on the Internet, and we are confident that Kings and 'Hot Ones' fans alike are going to enjoy this one-of-a-kind merchandise while we also introduce our organization, our players, and the game of hockey to new fans."
This partnership marks the first sports merchandise collaboration for a Complex Networks series.