April 6, 2018
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Kaiser Permanente will be the first-ever official healthcare partner of the NBA, WNBA, NBA D-League and USA Basketball.
As part of the relationship, Kaiser Permanente will consult with the league on health and wellness programming and help develop an annual NBA Health and Wellness Forum. Kaiser Permanente and the NBA will also conduct 14 community health and wellness events annually.
H&R Block will serve as the tax services partner of the NBA, making stops at several upcoming league events as part of its consumer activation tour. H&R Block will also feature the NBA in upcoming advertising and work with the league to develop custom content on NBA.com.
Read more about:NBA
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