Under the new agreement, IMG will continue to expand the Juventus Brand through its offices in Asia, the U.S. and Canada with oversight from its team in Milan.
The club is currently focused on growing its presence in the U.S. and recently embarked on a Summer Tour, which brought them to New York, Atlanta, Washington D.C. and more.
“Our licensing program in Asia, Australia and New Zealand has already been hugely successful, and we’re only just getting started,” says Luca Montesion, licensing manager, Juventus FC. “The U.S. and Canada are fascinating markets for us, with a fast-growing legion of engaged, passionate fans and new supporters.”
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