IMG will grow the popular European football club in categories such as car accessories, apparel and more.

GLOBAL–Italian football club Juventus will further extend its global presence with a raft of new, branded merchandise collections in Japan, China and Australia.

IMG, Juventus’ licensing agency in Asia and Australia, brokered the deals.

Most recently, IMG secured two new apparel collections for the football club, which will be available in Japan by the beginning of 2018. One collection will feature animated Juventus illustrations, while the second will consist of specially designed jackets, shirts, sweatshirts and polo shirts.

The football club is also set to launch a variety of car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs.

Juventus products are currently available on major e-commerce platforms, such as VIP.com, as well as in multi-brand stores in select shopping malls.

“We are delighted to be building our licensing program in Asia and Australia and driving the Juventus brand into diverse new categories and products,” says Luca Montesion, licensing manager, Juventus FC. “We are looking forward to exploring further opportunities in these markets with the support of IMG.”

Since appointing IMG in 2016, Juventus’ licensee portfolio has expanded to include new product categories such as gadgets and car accessories. The football club has also launched an exclusive collection of branded luggage, as well as several apparel lines, in the Chinese market.

“We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets,” says Marcelo Cordeiro, licensing director, IMG. “The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”

Juventus will be present with IMG at the Hong Kong International Licensing Show, taking place Jan. 8-10 at the Hong Kong Convention and Exhibition Centre.