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March 25, 2022
Jordan Brand welcomes the Ateneo de Manila University as the first university in Southeast Asia in its Family of College Programs.
Starting in March, for the 84th season of the University Athletic Association of the Philippines (UAAP), the Ateneo Blue Eagles’ uniforms will feature the Jumpman logo and through the partnership, the brand will provide the Blue Eagles women’s basketball team at Ateneo uniforms with a women’s-specific fit.
“It’s exciting to announce Jordan Brand’s only university partnership outside of North America, because there are few places in the world where basketball culture shows up like it does in Manila,” says Craig Williams, president, Jordan Brands. “It is so crucial to invest in young people, and in partnership with Ateneo de Manila University, we can inspire young people through our shared love of the game.”
“The growth of the Jordan family from one athlete to a team shows the brand’s commitment to building a community in the Philippines and a long-term commitment to investing in youth,” says Kiefer Ravena, point guard, the Philippines men’s national basketball team.
Read more about:Jordan Brand
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