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Johnnie-O Plans Collegiate Apparel

Los Angeles-based lifestyle brand Johnnie-O has partnered with a host of U.S. colleges and universities to create co-branded collegiate apparel.

April 6, 2018

1 Min Read

Co-branded merchandise will launch in select schools for 2016-17.

Los Angeles-based lifestyle brand Johnnie-O has partnered with a host of U.S. colleges and universities to create co-branded collegiate apparel.

Each co-branded range is specific to each school and includes polos, button-downs, outerwear and swimwear.

Schools signed on for the partnership include Boston College, Bucknell University, College of Charleston, Colgate University, Cornell University, Davidson College, Dayton University, Denison University, Fairfield University, Fordham University, Georgetown University, George Washington University, College of the Holy Cross, Lehigh University, Miami University, Northwestern University, Providence College, University of Richmond, Rollins College, Southern Methodist University, St. Lawrence University, Trinity College, University of Chicago, Vanderbilt University, University of Virginia, Villanova University, Wake Forest University, Washington and Lee University and Williams College.

"The Johnnie-O brand is rooted in tradition and it's been our goal to give consumers the opportunity to show their school pride without having to wear fan gear that might be better paired with face paint," says John O'Donnell, founder, Johnnie-O. "It's about dressing up fans, not dressing them down, and allowing fans to express their passion without having to sacrifice their style."

The complete collection is now available online at Johnnie-O.com and is launching in select schools during the 2016-2017 academic year.

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